Presentations, Workshops, and Keynotes

 

 

Photo: Live private corporate training, May 2019.

Current Presentations (Can Be Customized in Length and Content)

Dev && UX: How Integrating UX Improves Engineering's Efficiency and Sanity

Software development methodologies often lack the details of how UX fits into projects. Some suggest that a Product Manager describing features is enough for developers, UX should train others to do their specialized jobs, or excluding UX experts solves them being “too siloed” and “not collaborative.” This happens with no other role in software dev; it’s hurting culture, efficiency, and productivity, and creating poor products for customers.

Your customer only sees your UX, not 1000 developers or if you were Agile or Lean. Companies are figuring out that UX specialists and the User-Centered Design process are good investments that more than pay for themselves. Recent highly-publicized UX failures remind us that skimping on the UX process can alienate customers, create negative media attention, and burn millions of dollars.

Learn how the UX process fits into Lean and Agile; augments software dev goals; increases customer satisfaction; and saves time, money, and sanity before developers write a line of code.

Key Takeaways:

  • Correct integration of CX & UX saves time, money, increases efficiency, keeps engineering’s changes to a minimum, & creates the best product for users.
  • CX & UX specialists conduct research, design the entire product, learn from testing, iterate to fix flaws, & deliver vetted blueprints so engineers build once.
  • How User-Centered Design fits into project timelines and development methodologies including Agile and Lean.
  • The benefits of bringing CX & UX specialists in early during portfolio planning and management.

Target Audiences:
Business Analysts, Developers, QA Engineers, Product Managers, Project Managers, IT & Systems Engineers, Digital Solutions Leaders, Scrum Masters, Agile Coaches, Lean Evangelists, Visual Designers, Copywriters. Workers at all levels as well as managers, leaders, and execs.

Available Lengths:

  • Presentations of 30-60 minutes, including live, interactive attendee polls.
  • Interactive workshops with exercises, 60 minutes and higher. 90 minutes and more preferred.
  • Also available as a private corporate training workshop last 1, 1.5, or 2 full days.
  • 1-day version available as an online, self-paced video course.
  • Available “Certificate in UX Process Integration” for those who take the 1-day or longer version and pass the exam.
Stop Evangelizing UX – And What To Do Instead

No other role at your company spends time and effort evangelizing themselves the way we do. Developers aren’t making PowerPoints to explain why it’s important to hire qualified developers and let them write code. QA isn’t holding meetings to teach everyone the importance of testing software. It’s just us and it’s making us look weird and whiny. It’s rarely working and sometimes backfiring. How do you get CX and UX buy-in or start leveling up your company’s maturity?

This session will examine the pitfalls of evangelism and what actions we can take instead. We’ll look at how some of the popular methodologies we think are bringing everybody onto the CX bandwagon might be training co-workers on how little they need us. We’ll be focusing on hiring CX specialists, the role of managers and leadership, processes, workflows, tools, and improving collaboration between us and our cross-functional teammates.

Most importantly, we’ll look at how to measure the ROI of CX. Without being able to prove our worth, we are unlikely to get a seat at the table or level up our company’s maturity.

Key Takeaways:

  • How we know that CX and UX evangelism rarely works and can backfire.
  • Improving collaboration with cross-functional teammates.
  • Making better hiring choices.
  • Improvements leadership and managers can make.
  • Proving our ROI and who our best ally might be.

Target Audiences:
All CX and UX roles including workers, managers, leaders, and execs.

Available Lengths:

  • 60-minute keynote or presentation.
  • 90-minute slightly interactive presentation
Delta CX: Transforming Businesses By Focusing on Customer Value (CX/UX Target Audience)

In an era of faster, faster, faster, our workplaces are sacrificing quality, collaboration, and the customer experience to “just ship it.” Business goals don’t seem to overlap with customers’ needs. Companies hire anybody who threw “UX” on their resume without knowing how to assess talent. CX and UX have trouble finding a seat at the table, and “evangelism” can backfire.

Customers notice when we get it wrong. Our competitors, investors, shareholders, the press, bloggers, and social media notice. Morale suffers, and we might have trouble retaining or hiring the best CX and UX practitioners. Great customer experiences require the right team and strategies in place to predict and mitigate the risk of delivering wrong or flawed products, services, and experiences.

What needs to change and how can we start to create this shift on our teams and at our companies? It’s not always easy or straightforward. In this session, we’ll look at a model for how to measure the ROI of CX, and how to transform into an organization focused on high quality products and services that meet and exceed customers’ real needs.

Key Takeaways:

  • Advice and actionable takeaways on strategic approaches to refocusing stakeholders, leaders, execs and others on the business side on customer needs, tasks, and priorities.
  • Since empathy can rarely be created or fostered, how do we interest and convince the stakeholders who don’t jump when we say, “Customers have problems”?
  • How to measure it all quantitatively and determine the ROI of improving the quality of the products, services, and experiences we offer current and potential customers.
  • Improving collaboration and partnerships. Getting that seat at the table while strengthening our autonomy rather than giving it away.

Target Audiences:
All CX and UX roles including workers, managers, leaders, and execs.

Available Lengths:

  • 1-day interactive workshop.
  • Available “Certificate in the Delta CX Model” for those who attend the 1-day version and pass the exam.
Delta CX: Transforming Businesses By Focusing on Customer Value (Non-CX/UX Target Audience)

In an era of faster, faster, faster, our workplaces are sacrificing quality, collaboration, and the customer experience to “just ship it.” Business goals don’t seem to overlap with customers’ needs. Companies hire anybody who threw buzzwords on their resume without knowing how to assess talent.

Customers notice when we get it wrong. Our competitors, investors, shareholders, the press, bloggers, and social media notice. Morale suffers, and we might have trouble retaining or hiring the best practitioners. Great customer experiences require the right team and strategies in place to predict and mitigate the risk of delivering wrong or flawed products, services, and experiences (PSE). Marketing and sales initiatives have uphill battles when we are offering PSE that are difficult to learn, frustrating to use, or not meeting customers’ real needs.

What needs to change and how can we start to create this shift on our teams and at our companies? It’s not always easy or straightforward. In this session, we’ll look at a model for a small or large business transformation back to high quality products and services that meet and exceed customers’ real needs. We’ll look at better ways for teammates to collaborate and partner with CX and UX so that what we learn from metrics can lead to further customer research and knowledge.

Note:
I have variations available with different content for different audiences. For example, I have versions specifically for marketing, HR, and other roles.

Key Takeaways:

  • Advice and actionable takeaways on strategic approaches to refocusing stakeholders, leaders, execs and others on the business side on customer needs, tasks, and priorities.
  • Since empathy can rarely be created or fostered, how do we interest and convince the stakeholders who don’t jump when we say, “Customers have problems”?
  • How to measure it all quantitatively and determine the ROI of improving the quality of the products, services, and experiences we offer current and potential customers.
  • Improving collaboration and partnerships.

Target Audiences:
Business Analysts, Developers, QA Engineers, Product Managers, Project Managers, IT & Systems Engineers, Digital Solutions Leaders, Scrum Masters, Agile Coaches, Lean Evangelists, Visual Designers, Copywriters. Workers at all levels as well as managers, leaders, and execs.

Available Lengths:

  • 1-hour conference session or keynote.
  • 1-day interactive workshop.
  • Available “Certificate in the Delta CX Model” for those who attend the 1-day version and pass the exam.
Let's Not Congr-Agile-Ate Ourselves Just Yet

Agile teams and organizations need to focus on so much more than their software development methodology, flavor of Agile, or measurements of agility. If we’re not building what is valuable to and desired by customers, who cares if estimations were accurate, productivity was good, and efficiency was glorious? This is where UX specialists shine and are valuable investments.

Debbie Levitt’s stories of being a 20+ year UX specialist in a Fortune 500 that misunderstood, belittled, circumvented, and overruled User Experience specialists will have you laughing, cringing, and wondering if these disasters are happening in your organization… and if your DevOps are in the intensive care unit.

Key Takeaways:

  • This is a humorous storytelling keynote that aims to get the audience wondering if these evils are happening at their company… and to take action to make process improvements.

Target Audiences:
Business Analysts, Developers, QA Engineers, Product Managers, Project Managers, IT & Systems Engineers, Digital Solutions Leaders, Scrum Masters, Agile Coaches, Lean Evangelists, Visual Designers, Copywriters. Workers at all levels as well as managers, leaders, and execs. All CX and UX roles including workers, managers, leaders, and execs.

Available Lengths:

  • 30-minute keynote or presentation.

Expertise and Other Presentations

Topics of Expertise Include: 

  • CX, UX, Usability, and User-Centered Design
  • How CX Works With Agile, Lean, and Software Development Methodologies
  • CX Research and Testing
  • Improving Processes, Workflows, Staffing, and Resources
  • Adding Rapid UX Prototyping to Your Process
  • Realistic Prototyping with Axure  – Debbie is one of the few trainers on the planet recommended by Axure
  • Remote Work
  • Entrepreneurship

Other Session Titles Include:

2010 PayPal X Developer Conference

"Better UX design earlier, fewer fixes later."

Tweet This

Available Worldwide

I’m available to speak, present, and train anywhere that operates in the English language. I have also been training remotely, webinar-style, for many years. I have a good fiber internet connection in the home office, backed up by an unlimited LTE hotspot as a plan B.

I travel on a “clean” American passport and have a work visa and an EU residence permit for Italy. I pass background checks, have never been arrested, and should be able to get in and out of any country.

For paid events and training and/or those offering expense reimbursement, I can offer you either my American or Italian company.

Brass Flowers Inc. d/b/a Ptype is a corporation of the State of Arizona. EIN 27-2835859 and in the SAM database as a federal contractor.
Ptype S.R.L. is a limited liability entity of the country of Italy. Partita IVA 02748320906.

Contact me about your event or training needs.

Contact